Brand Identity
{{DOMAIN}}
{{SHOULD_FEEL_LIKE}}
BrandUnderstand the brand
01Strategy
Industry
{{INDUSTRY}}
Audience
{{AUDIENCE}}
Tone
{{TONE}}
Should feel like
{{SHOULD_FEEL_LIKE}}
02Why it works
  • {{WHY_1}}
  • {{WHY_2}}
  • {{WHY_3}}
  • {{WHY_4}}
  • {{WHY_5}}
  • {{WHY_6}}
Deliverables & ExecutionWhat the client receives
The complete brand package — every board and asset delivered for {{BRAND_NAME}}.
03Hero presentation board
Paste approved PRIMARY logo SVG (full lockup) here
Primary lockup
04Logo system
Approved ONE-COLOUR logo SVG
One colour
Approved REVERSE logo SVG
Reverse
05Colour palette board
Dominant
{{COLOR_1_NAME}}{{COLOR_1_HEX}}
Ink
{{COLOR_2_NAME}}{{COLOR_2_HEX}}
Accent
{{COLOR_3_NAME}}{{COLOR_3_HEX}}
Support
{{COLOR_4_NAME}}{{COLOR_4_HEX}}
{{PALETTE_CAPTION}}
06Typography board
Display · {{DISPLAY_FONT}}
Aa
{{BRAND_NAME}}
Support · {{BODY_FONT}}
Aa
{{TYPE_NOTE}}
Light · Regular · Medium
07Brand voice / tagline board
{{TRAIT_1}}{{TRAIT_1_NOTE}}
{{TRAIT_2}}{{TRAIT_2_NOTE}}
{{TRAIT_3}}{{TRAIT_3_NOTE}}
{{TRAIT_4}}{{TRAIT_4_NOTE}}
{{TAGLINE_1}}
{{TAGLINE_2}}
{{TAGLINE_3}}
08Business card concept
Approved logo / lockup SVG — TOP
{{BRAND_NAME}}
{{CONTACT_NAME}}
{{CONTACT_ROLE}}
{{DOMAIN}} · {{CONTACT_EMAIL}}
09Letterhead concept
Approved logo SVG
{{BRAND_NAME}}
{{DOMAIN}}
10Social avatar concept
Avatar SVG
{{AVATAR_NOTE}}
11Small brand applications
Application A (e.g. signage)
{{APP_1_CAPTION}}
Application B (e.g. menu / packaging)
{{APP_2_CAPTION}}
12Final summary board
Approved WORDMARK SVG
One line
{{TAGLINE_1}}
{{SUMMARY_SUB}}
Export-ready assets:   {{ASSET_LIST}}
{{BRAND_NAME}} — brand identity board · system template v1