← SparkMyName StudioClient board · The Butcher’s Table · system template v1
Brand Identity
thebutcherstable.io
An inviting place you want to eat at.
BrandUnderstand the brand
01Strategy
Industry
Steakhouse
Audience
Hungry locals & visitors
Tone
Appetite, warmth, atmosphere
Should feel like
An inviting place you want to eat at
02Why it works
  • Captures the essence of fire-cooked craft and tradition.
  • Memorable name reflecting communal dining.
  • Aligns with premium dining and high-quality cuts.
  • Differentiates through craftsmanship.
  • Creates emotional connection around the love of steak.
  • Supports a strong visual identity tied to rustic elements.
  • Conveys occasion, gathering, and celebration.
Deliverables & ExecutionWhat the client receives
The complete brand package — every board and asset delivered for The Butcher’s Table.
03Hero presentation board
SAVOR THE ART OF FIRE-COOKED PERFECTION Identity reveal
04Logo system
SAVOR THE ART OF FIRE-COOKED PERFECTION
Primary · full colour
SAVOR THE ART OF FIRE-COOKED PERFECTION
One colour
SAVOR THE ART OF FIRE-COOKED PERFECTION
Reverse · on dark
Wordmark / lockup
05Colour palette board
Dominant
Walnut#5D3A29
Ink
Espresso Deep#3E251D
Accent · fire
Crimson#BF4C1D
Ember
Rust#B25132
Support
Coffee#8B3E3A
Support
Terracotta#C58A3B
Neutral
Camel#D3A36D
Neutral
Espresso Light#3E2A25
One brown leads, crimson is the single accent, the rest support and warm the system.
06Typography board
Display · Fraunces
Aa
the butcher’s table
Fire-cooked craft, since 2026
Support · Jost
Aa
Jost
Quiet by design — labels, captions, menus, and body copy. Handwritten script reserved for the smallest human touches only.
Light · Regular · Medium
07Brand voice / tagline board
WarmInviting; makes guests feel at home.
CraftsmanThe artistry of steak preparation.
StorytellerLight narratives around the food.
ConfidentAssured, premium.
CommunityGatherings and shared meals.
AuthenticA genuine steak-lover voice.
Where every cut tells a story.
Savor the art of fire-cooked perfection.
Crafting memories over sizzling embers.
Elevate your dining experience, one steak at a time.
Indulge in the true taste of tradition.
Gather around The Butcher’s Table.
08Business card concept
the butcher’s table
Amelia Hart
Founder & Pitmaster
thebutcherstable.io · hello@thebutcherstable.io
09Letterhead concept
the butcher’s table
SAVOR THE ART OF FIRE-COOKED PERFECTION
THEBUTCHERSTABLE.IO · HELLO@THEBUTCHERSTABLE.IO
10Social avatar concept
STEAKHOUSE
STEAKHOUSE
A confident monogram for spaces too small for the full wordmark — the knife mark over tbt on Espresso Deep. Holds as a circle or rounded square.
11Small brand applications
the butcher’s table
SAVOR THE ART OF FIRE-COOKED PERFECTION
Hanging sign
the butcher’s table
SAVOR THE ART OF FIRE-COOKED PERFECTION
Menu header
12Final summary board
One line
Savor the art of fire-cooked perfection.
Warm · craft-first · communal · premium steakhouse
Export-ready assets:   BT_primary.svg BT_onecolor.svg BT_reverse.svg BT_wordmark.svg BT_avatar.svg   — all sRGB, pure vector, outlined, no font dependency.
The Butcher’s Table — brand identity board · palette locked to 8 hex · logo V1