CONTENT CREDENTIALS
Every image we make says what it is.
SparkMyName is built with AI, and we say so — on the site, in the Studio, and inside the files themselves. Every image we generate for you carries an industry-standard label in its metadata that identifies it as AI-generated and names us as the maker. This page explains exactly what is embedded, what it is not, and why it matters to you as a business owner.
What is embedded
Each PNG and JPEG we produce — brand photographs, logo concepts, icons, and every piece from the Art Department, including HD versions and resizes — carries an XMP metadata packet with these fields. Files the Studio converts for you in the browser (JPG, SVG wrappers, PDFs) carry the same label, so it travels with the file whichever format you download.
| FIELD | VALUE | WHAT IT MEANS |
|---|---|---|
Iptc4xmpExt:DigitalSourceType | …/digitalsourcetype/trainedAlgorithmicMedia | The IPTC standard term for an image created by a generative AI model. This is the assertion Google, Meta and the major photo tools read to show an “AI-generated” label. |
xmp:CreatorTool | SparkMyName Art Department | Who made it. |
photoshop:Credit | SparkMyName Art Department · AI-generated for your brand | A human-readable credit line that survives into most editing tools. |
dc:rights | Made with SparkMyName for your brand. AI-generated image. Usage rights belong to the customer who ordered it. | Your right to use the work, stated in the file. |
xmp:CreateDate | The moment it was made | When. |
smn:statement | This page | Where to read the policy. |
Edited pieces (an HD upscale or a resize of an image we generated) are marked compositeWithTrainedAlgorithmicMedia, the IPTC term for AI-generated content that was subsequently processed.
How to see it
Open any downloaded image in a tool that reads metadata — Photoshop or Lightroom (File Info), Adobe Bridge, macOS Preview (Inspector), Windows Explorer (Properties → Details), the free ExifTool, or the IPTC Photo Metadata viewer at getpmd.iptc.org. Look for “Digital Source Type” and “Creator Tool”.
What this is not, yet
Not a cryptographically signed C2PA manifest. C2PA (the Coalition for Content Provenance and Authenticity) adds a tamper-evident signature on top of the same assertions we embed. Signing requires a certificate and a signing library that our current platform does not run. The label we embed today is the IPTC-standard field that C2PA manifests themselves carry for AI-generated content, so a signed manifest, when we add one, will make the same statement with a signature behind it. We will update this page when that ships.
What we will and will not generate in the first place is set out in our Acceptable Use Policy; how to report an image that crosses a line is on the takedown page.
Why we do this
Because your customers will ask, and the answer should be in the file, not in a footnote. Marketplaces, ad platforms and social networks increasingly label AI imagery automatically; an honest label from the maker is better than a guess from a detector. It also protects you: the credit and rights fields state, inside the image, that it was made for your brand and that the usage rights are yours.
Your responsibilities
Some platforms and jurisdictions require disclosure when AI-generated images are used in advertising or political communication. Our label helps you comply, but it does not replace your own disclosure where one is required. Please do not strip the metadata from files you publish; if a tool removes it on export, re-download the original from your Studio.
Questions about a specific file? Write to support@sparkmyname.com with the file name and we will confirm its origin.