Comparison · updated
Looking for a Looka alternative? An honest comparison.
Short answer: if you want a business name and a full brand for one payment, SparkMyName is a Looka alternative: $49 one time (founding price $39 for the first 100 customers; no subscription) for 6 different brands from one sentence, then every logo file, 30 design credits and a 15-second video for the one you pick. If you already have a name and want to design and tweak a logo yourself, or want a website builder in the same plan, Looka may fit you better: logo files are $20 or $65 one time, and its Brand Kit subscription starts at $96 a year.
Who wrote this: SparkMyName. Spark is one of the tools on this page, so read it with that in mind. Other companies’ prices and features come from their own websites, checked October 2026, with a link next to each one. Prices change, so check the link before you buy.
Side by side
| SparkMyName | Looka | |
|---|---|---|
| You start with | One sentence about your idea | Your business name and a few style choices |
| Business names | 6 names, each with the reason it fits and a live domain check | Separate free name generator with domain checks |
| Price | $49 one time (founding price $39 for the first 100) | $20 basic logo (one PNG file) or $65 premium logo, one time; Brand Kit from $96 a year |
| Subscription? | No | Logo packages: no. Brand Kit: yes, billed yearly |
| Logo files | Main, wide, name-only and symbol logos, icon and profile picture in PNG, JPG, SVG and PDF | Premium: PNG, EPS, SVG and PDF, color variations, transparent backgrounds |
| Brands to compare | 6 complete brands side by side | Many logo options for one name |
| Trademark | Preliminary screen in the U.S. and other countries (first look, not legal clearance) | Not listed in its plans |
| Marketing pieces | Slogans, bios, launch posts, brand photo, plus 30 credits for new posts, flyers and ads | Brand Kit: 300+ templates — social posts, business cards, email signatures, letterhead, invoices, brand guidelines |
| Video | One 15-second video included; more with credits | Not listed in its plans |
| Website | Not part of the package | Brand Kit Web subscription adds an AI-made website |
| Changes | New designs with credits in the Art Department | Unlimited logo changes in its editor, even after purchase |
| Try first | Free name generator and name check; the 6 brands are made after you pay | Design and preview free; pay to download |
Looka sources (checked October 2026): Looka Help: “Is this logo free?” (logo package prices) · Looka blog: Looka alternatives (Aug 2025) (Brand Kit from $96 a year) · Looka pricing page (what each plan includes) · Looka business name generator. SparkMyName: pricing and fact sheet.
Where Looka is the better pick
- You already have a name and only need a logo. Looka’s logo maker is built for exactly that.
- You like to design it yourself. Its editor gives unlimited changes to layout, colors and fonts, even after you buy.
- You want to see the logo before paying. Looka lets you design and preview for free.
- You want a website and lots of templates in one yearly plan. Brand Kit Web includes a website; Spark’s package does not.
- You want a long track record. Looka has been around for years, with many public reviews. Spark launched in 2026.
Where SparkMyName is different
- It starts before the name. One sentence in, 6 different names out, each with a logo, colors, a photo and words.
- One payment covers the full brand. Every logo file for the brand you pick, 30 design credits and a 15-second video, with no yearly plan.
- A trademark first look is built in for every name, in the U.S. and other countries.
- Credits that never expire for new posts, flyers and ads in your brand later.
Spark’s limits, plainly
- Pictures and logos are made with AI (and labeled that way). If you want a logo drawn by a person, hire a designer.
- The trademark screen is a first look, not legal clearance.
- Spark checks domains but does not sell them; you buy yours from any domain company.
- You pay before you see the 6 brands. There is a 7-day refund policy.
Questions people ask
Is there a Looka alternative with a one-time price?
Yes. SparkMyName is $49 one time (founding price $39 for the first 100 customers), with no subscription. Looka also sells one-time logo packages ($20 basic, $65 premium); its Brand Kit, with templates and business cards, is a yearly subscription that starts at $96 a year.
Which is cheaper, Looka or SparkMyName?
For a logo alone, Looka’s $20 basic package is cheaper, but it is one PNG file. For a full set of logo files, Looka’s premium package is $65 and SparkMyName is $49 (or $39 founding) with names, a trademark first look, credits and a video included.
Does Looka come up with a business name?
Looka has a separate free business name generator with domain checks. Its logo maker starts from a name you type in. SparkMyName starts from one sentence about your idea and gives 6 names, each with its own logo and brand.
Can I edit my logo myself?
Looka is built around a hands-on logo editor with unlimited changes. With SparkMyName you make new designs (posts, flyers, ads) in the Art Department using credits; it is less of a do-it-yourself logo editor.
Is either one a trademark check?
SparkMyName includes a preliminary screen of live trademarks in the U.S. and other countries, a first look only and not legal clearance. A trademark check is not listed in Looka’s plans. For either tool, ask a trademark attorney before you file.
Can I see the result before I pay?
With Looka you can design and preview logos for free and pay to download. With SparkMyName the 6 brands are made after you pay; the free name generator and name check are free, and there is a 7-day refund policy.
See it for yourself
Look at real sample brands Spark made, read the SparkMyName fact sheet, or see the wider roundup: best AI brand kit tools, compared.
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