Free tool · No sign-up · Updated
Free Small Business Saturday post maker
Small Business Saturday 2026 is Saturday, November 28 (SBA). Tell your customers you’re in: pick a headline, add your hours and your deal, choose your colors and download a square post and a Story for Instagram and Facebook. Below the tool is a prep checklist, with a source for every rule.
- Free, no sign-up
- Square 1080 × 1080 and Story 1080 × 1920
- Five Small Business Saturday headlines
- Text always fits
Your post
Spark draws your post on this device as you type. Nothing here is uploaded.
ExampleThese are example details. Type yours over them.
Pick a design
Square works for Instagram and Facebook feed posts. Story is for Instagram and Facebook Stories. In the Story, your words stay clear of the top and bottom, where the app shows your name and the reply bar.
Small Business Saturday checklist
Eight steps for the week before November 28. Every rule links to the page we read it on, on October 23, 2026.
Get on the Shop Small Map
American Express says listing your business on its Shop Small Map is free, and updates can take up to 3 days to show (American Express). Its holiday guide says to update your profile with holiday business hours, add your website and connect your social media channels (Amex marketing guide).
Download the free official materials
American Express offers free Shop Small marketing materials, from social posts to printable signs (American Express), and the SBA links to them too (SBA). Their terms say the materials may not be modified except as American Express directs or authorizes, and they’re licensed for promoting your business in connection with Small Business Saturday and Shop Small (terms of use). This post maker draws your own words, not their logo, so use both.
Set your special hours on Google
In your Business Profile, go to Edit profile, then Hours, then Special hours, pick the date and save. Google suggests confirming your hours for official holidays even when they don’t change, and special hours only show if your business hours are set to “Open with main hours” (Google Business Profile Help).
Post before, on the day and after
The American Express guide suggests planning posts for before, during and after the day, posting 1–2 times a week on Facebook and Instagram, keeping videos to 7–15 seconds with captions, and using 3–5 relevant hashtags, including #SmallBusinessSaturday or #SBS (Amex marketing guide). The SBA uses #ShopSmall (SBA).
Price your deal honestly
If you post a “was” price, the FTC’s pricing guides say it should be the actual, bona fide price you offered to the public on a regular basis for a reasonably substantial period of time, not a price raised just so you can cut it (16 CFR 233.1). “Free gift wrapping” or “a free cookie with every order” avoids the question.
Selling gift cards? Know the federal rules
The money on a store gift card can’t expire for at least five years from the day it was issued or last loaded. An inactivity fee is allowed only after a year with no use, no more than once a month, and only if it’s stated on the card. Loyalty, award and promotional cards are excluded from most of these rules (Regulation E, 12 CFR 1005.20).
Plan shipping for gifts ordered that day
For delivery before December 25 in the lower 48 states, USPS recommends sending USPS Ground Advantage and First-Class Mail by December 17, Priority Mail by December 18 and Priority Mail Express by December 19, 2026 (USPS).
Say thank you on Sunday
Pick “Thank you for shopping small” in the maker above and post it the next day. People who found you on Saturday see that you noticed.
Why it’s worth the effort: 62.7 million people shopped in person on Small Business Saturday 2025, up from 61.1 million in 2024 (SBA, citing NRF). Not legal or tax advice; this checklist summarises the linked pages as of October 23, 2026.
Questions people ask
When is Small Business Saturday 2026?
Saturday, November 28, 2026. American Express founded Small Business Saturday in 2010, and the SBA has officially cosponsored it since 2011.
Is the Small Business Saturday post maker free?
Yes. No sign-up, no fee and no Spark logo on your pictures. Everything is drawn on your own device, so nothing you type or upload is sent anywhere.
Can I put the Shop Small logo on my post?
American Express offers free official Shop Small materials. Its terms say the downloadable materials may not be modified except as American Express directs, and they're licensed for promoting your business in connection with Small Business Saturday and the Shop Small movement. This maker uses plain text only; get the official logo files from American Express.
What sizes do I get?
A square picture, 1080 × 1080 pixels, for Instagram and Facebook feed posts, and a tall picture, 1080 × 1920 pixels, for Stories. Both are PNG files.
Which hashtags should I use?
American Express suggests #SmallBusinessSaturday or #SBS in relevant posts and 3 to 5 relevant hashtags on Facebook and Instagram. The SBA uses #ShopSmall.
Can I sell gift cards on Small Business Saturday?
Yes, but federal rules apply: the money on a store gift card can't expire for at least five years from when it was issued or last loaded, and an inactivity fee is allowed only after a year with no use, at most once a month, and only if it's printed on the card.
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